The vital importance of giving context to our work
In a world saturated with "stuff" - both mass-produced and handmade - it is the fact that your work can be linked to a specific person that makes all the difference. Without sharing yourself and what underpins what you make, in terms of history, inspiration, technique and material, your work risks entering the world rootless and disconnected from its source, fast becoming just another component in the anonymous mountain of “stuff” that surrounds us.
A Maker Story is crucial, but there is mystery about what it requires, so many designer-makers would rather keep it firmly on the list of things they must do rather than actually committing to its creation ...
One of the key myths surrounding a Maker Story is that it must be a “tell-all”, a horribly intrusive exposé. This couldn’t be further from the truth. It also doesn’t require a maker to boast about themselves and what they do (another very prevalent myth!).
To write a “Maker Story” is simply to tell the truth about what lies behind the work, what has inspired it and what inspires you the maker. It is about sharing with the world why you care about what you do. This simple act allows others to understand, and in turn to care, about what you make.
In a world full of “anonymous things”, to experience your work through your eyes, your emotions and experience, and to feel for ourselves why making moves you, that is ultimately what makes your work special to the person who encounters it and ultimately makes a purchase.
Never underestimate the power of a Maker Story and please don’t put off writing yours. There is no time like the present!
If you need help writing your maker story please visit my website for details or email me at info@makinggoode.com to book a coaching session.
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